Breaking News

Your Facebook Messenger app is about to be filled with ads

Facebook said on Tuesday that it was testing advertising on its Messenger app globally as the world’s largest social media company looks to further monetise its popular chat service, which has 1.2 billion monthly users.

Ads will be displayed on the home tab of the Messenger app, Facebook said, adding that users clicking on the ads will either be taken to the advertiser’s website or to a chat window where they can interact with the brand. Previously Facebook allowed businesses to chat with Messenger users directly and send them sponsored content.

The move follows Facebook’s initial tests in Australia and Thailand in January, and is a crucial step in its plans to continue to monetise users across its increasingly diverse and segregated platforms, which include the main Facebook social network, Messenger, Instagram and WhatsApp. Of the four, only WhatsApp does not contain ads.

No comments